Monday, June 23, 2008

Fascination by Innovation - Module 1



Here you can find the ebook Fascination by Innovation. The first module is available for free and you can download it for Windows PCs here (size around 4 MB).

Its aim is to provide a comprehensive introduction to the area of innovations. There are two possible target audiences - innovators (managers and entrepreneurs) and MBA or PhD students.

The ebook contains practically oriented case studies (e.g. about ultrathin MacBook Air notebook by Apple) and is based on famous works of Michael E. Porter and Clayton M. Christensen.

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